Why US Open beer girl Megan Lucky didn't chug in 2023

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U.S. Open beer girl Megan Lucky was back at the famed tennis tournament in Queens, but apparently wasn’t given the screen time that she had been in years past. 

Lucky claimed in an Instagram post on Sunday that “whoever was in charge didn’t want me on the jumbotron this year.”

Lucky has gained internet fame the past two years for her beer-chugging skills that went viral during the 2021 and 2022 U.S. Open tournaments. 

The 27-year-old New Jersey native attended the Open on Friday, according to her social media.

However, she never made it onto the video board this time around. 

“I don’t know their reasons, they didn’t share them with me, but I still had a lot of fun and I’m at peace with it,” Lucky said in the video.

“I know the universe has a plan for me and like I said last time, beer girl is a part of me and maybe I’ll take her to another sport that wants her fun-loving energy soon, so look out for that. 

Megan Lucky doing her viral beer-chug at the U.S. Open in 2022. Twitter/US Open

“But as for now, this is not the end, it is only the beginning of a new era.” 

Lucky had risen to fame when she was captured guzzling her Heineken on the Jumbotron during the tournament in 2021.

Tennis has a typically button-up persona and the non-traditional behavior quickly made its rounds on social media and even onto ESPN. 

She returned the following year where she was once again put on the video board and chugged another beer, with the US Open even posting about it on social media. 

US Open beer girl Megan Lucky. Megan Lucky/Instagram
Lucky, who first went viral in 2021 for guzzling a Heineken on the Jumbotron at the typically reserved tennis tournament, vowed to return to the US Open in Queens on Sept. 1. Stefano Giovannini

Lucky had told The Post in August she had planned to return for a third consecutive year and posted early last week that beer girl would indeed make her way to Queens. 

Lucky had been able to parlay some of her notoriety into some work – she told The Post she partnered with several alcohol brands including Truly – but is looking to grow her personal brand more. 

“I still haven’t been able to truly monetize. So I’m starting to post more on my socials,” she said in an interview last month.

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